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Nissan
Nissan has collaborated with the world's fastest man, Usain Bolt, to produce a one-off "Bolt performance GT-R" for charity.
Bolt, who has now been deemed the brand's "Director of Excitement" helped to develop a riveting gold GT-R with bits of actual gold interior fittings that will be auctioned off for the Usain Bolt Foundation. Proceeds from the auction will help to further the foundation's mission which is to create educational and cultural opportunities for children in Bolt's homeland of Jamaica.
"Racing is my inspiration, and I want to help Nissan become an even more exciting brand for everyone," the sprinter said about the specialized sports car in a press release.
Bolt, who is one of 21,000 Nissan GT-R owners was featured in the automaker's "What_ If" global brand campaign which was launched earlier this year to highlight the iconic products and technologies, invigorate consumers and boost the company's positioning in the marketplace. In the ads, Bolt's enthusiasm about why he loves the GT-R product is certainly apparent. and he plans on continuing to contribute further to the campaign.
Expected down the pike will be a limited-edition 545 horsepower Nissan GT-R which Bolt will also help to develop but thus far, mums the word with regards to any more specifics. Bolt has completed test-driving the GT-R's at the company's proving grounds to help build his vehicle namesake and the automaker will reportedly take into consideration all of Bolt's feedback, based on his own reaction times with regards to the creation of the car.
--Car Chick
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