In December of 2011, Nissan Motors won the 2011 – 2012 Japan Automotive Hall of Fall (JAHFA) Car of the Year and Car Design of the Year awards for their 100 percent electric car, the Nissan LEAF. It won car of the year because of, “The courage that Nissan displayed in developing a mass-market electric vehicle ahead of the rest of the world’s automakers; it is an attractive, competitive product that has been recognized globally; [and] it has an EV-IT system that enhances the usability of the vehicle.” It won for car design of the year because, “It expresses thoughtful styling as a pioneer EV sedan; it reduces wind noise through its aerodynamic form; [and] the car’s interior design expresses the feeling of a new era.”
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